Cadence Network Selects Justice & Young for a Direct Response Campaign for Greenfoot Sustainable Solutions
Cincinnati, OH, May 28, 2008 --(
PR.com)-- Cadence Network recently announced that they have chosen Justice & Young Marketing and Public Relations (J&Y) to execute an integrated direct mail, advertising, and tradeshow campaign for their sustainability and carbon management services.
The objective is to increase Cadence Network’s client base as well as awareness of their Greenfoot brand of sustainability & carbon management services. J&Y will employ a number of direct response and marketing tactics to ensure brand awareness with C-level executives.
“We have aggressive goals for growth and feel that Justice & Young’s integrated communications approach will produce the results we are looking for,” said Jerry Schmits, director of product marketing. “We are excited to see the impact this campaign will have on our lead generation process.”
“At J&Y, we feel that true success lies in implementing a multi-level campaign,” said Dale Justice, partner of Justice & Young Marketing and Public Relations. “When leveraged with website based activities, a direct response campaign can be even more powerful and effective. Our goal is to integrate Cadence Network’s messages into the business lives of target audiences, which will lead to increased sales opportunities and long-term professional business relationships.”
Cadence Network has become the nation’s leading provider of expense management and sustainability solutions for multi-site business, providing a way for their clients to monitor, measure and reduce carbon and operational expenses.
About Cadence Network:
Cadence is the nation’s leading provider of expense management solutions for multi-site businesses. Working with clients in industries such as retail, telecommunications, grocery, restaurant, hospitality, health care, industrial and financial services, we have delivered more than $250 million in hard-dollar savings with an average net returns in excess of 200% for tens of thousands of individual client locations throughout North America. Cadence provides a wide range of customized services that enable companies to monitor, measure and reduce operational expenses. The expense management solutions can be customized to fit your needs and includes services such as invoice auditing, rate analysis, energy procurement, invoice processing, budget forecasting, benchmarking, site status coordination, lease auditing and information reporting via CadenceEnterprise®, a secure, web-hosted information portal. Whether you have ten or ten thousand sites, we can help. Located in Cincinnati, OH, Cadence has been providing expense management services to multi-site businesses since 1997. For more information, please visit www.cadencenetwork.com.
About Justice & Young:
Justice & Young Marketing and Public Relations is a full-service integrated marketing firm headquartered in Cincinnati, Ohio. The firm combines public relations expertise with strategic marketing, advertising and website development to provide its clients full circle marketing - compelling communications that drive core objectives. Founded in 1997, Justice & Young combines the power and experience of a creative communications company with business intelligence and performance management to create a client focused firm that is Just Right - the right people, the right size, and the right expertise. Clients include: Auxier Gas, Color Resolutions International, Crème de la Crème, Cincinnati Bar Association, iSqFt, Little Psychological Services, Smith-Feike-Minton Insurance, Clopay Plastic Products, Full Service Networking, TechSolve, Voltage and others. To learn more, please visit www.jymarketing.com or call (513) 388-4700.
###
