Springfield, VA, July 13, 2008 --(
PR.com)-- During the month of October, it’s impossible to walk into a food market, department store or home store without noticing a pink display designed to draw attention to a brand or product donating proceeds to breast cancer research. One product line with the goal to raise money for breast cancer causes, not only in October but throughout the year, is Big Tattoo Wines.
Big Tattoo Wines is a brand born as a tribute to a mother who lost her own battle with cancer in 2000. The mission behind the brand is to raise and donate 50 cents per bottle sold to charity. Since the project’s beginning in 2002, it has not strayed from this mission, and has in fact been the path through which distributors, retailers and restaurants have also begun donating portions of their own profits. As of June 19, 2008, Big Tattoo Wines, since inception, had raised $1,178,226 in charitable funds, with breast cancer research being one of the major beneficiaries.
Alex Bartholomaus, president and CEO of Billington wines, along with his brother Erik, an accomplished tattoo artist, developed Big Tattoo Wines in honor of their mother Liliana. The pair pooled their talents, Alex sourcing the wines and Erik designing the label using Liliana’s favorite symbol, the fleur de lys.
“The fight against Breast Cancer is a very important cause to my brother and me. We are very proud to be able to honor our mother in this way and we hope that our donations will help make a difference in the ongoing battle against this disease,” said Alex Bartholomaus.
Since 2001, the brand has grown to offer several selections, including the signature wines, Big Tattoo Red and Big Tattoo White. Every wine in the portfolio carries the same charitable mission of donating 50 cents per bottle to charities benefiting the communities where the wine is sold.
Big Tattoo Wines, a partnership between brothers Erik and Alex Bartholomaus, began in 2002 as a way to raise funds for charity in memory of their mother, Liliana S. Bartholomaus. Fifty cents from every bottle of Big Tattoo sold is donated in their mother's name to charity, with a portion benefiting the community where the wine is sold. Due to the success of the original Big Tattoo Red, the Big Tattoo project has expanded to include six different wines available in restaurants and retailers nationwide. By 2007, over 70 charities in approximately 33 states have benefited from the more than $1 million raised. For more information, visit www.billingtonwines.com.
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