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            <title>Pop Rocks® “Rocks” 2007 All Candy Expo with Innovative New Chocolate Bar</title>
            <link>http://www.pr.com/press-release/53760</link>
            <description>Cool New Chocolate Bar with a Kick Melts on Your Tongue Then Pops in Your Mouth Debuts at Top Industry Convention [PR.com - September 27, 2007]</description>
            <author>POP ROCKS</author>
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            <title>Pop Rocks® Stays on Top of Its Game with Highly Targeted, Wide Reaching 2007 Marketing Initiative</title>
            <link>http://www.pr.com/press-release/53763</link>
            <description>The World’s Most Recognized Candy Brand Continues Growth through Advertising, Public Relations and Wide-Ranging Sampling [PR.com - September 27, 2007]</description>
            <author>POP ROCKS</author>
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            <title>Pop Rocks Hosts Inaugural Be a Pop Rocks Star Sweepstakes</title>
            <link>http://www.pr.com/press-release/34979</link>
            <description>Cool New Pop Rock Songwriting Contest to be Promoted with Ads in Disney Adventures Comic Zone Magazine and online at www.AmericanIdol.com [PR.com - April 06, 2007]</description>
            <author>POP ROCKS</author>
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