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            <title>The Mrytle Beach Herald Achieves Another First</title>
            <link>http://www.pr.com/press-release/41166</link>
            <description>The Myrtle Beach Herald, one the Southeast&amp;rsquo;s most progressive newspapers, has become the first U.S. news publication to assign UV scores to its news stories and columns.

What is a UV score, and what is its purpose?

UV stands for Understanding Value, an innovation of Understanding Corporation (UC), an entrepreneurial software company based in Chapel Hill, NC. By knowing what a UV score means and how to apply it, [PR.com - June 06, 2007]</description>
            <author>Understanding Corporation</author>
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