The Miller Group

Case Study

• The Challenge

  Needed to raise brand-awareness and increase sales.

• The Solution

  A name change and re-branding effort in 1999 paid off for Alegacy.

• The Results

  New orders rolled in. The sales force grew. And management beamed at the first year double-digit sales increases. Years two through six, as the growth continued, Alegacy became more convinced of the power of advertising. Today, Alegacy's sales, distribution and awareness are at an all-time high.
  
  When the product and service go beyond expectations, the business is there to support the effort. Our job is to keep the message in front of the right people at the right time.