Client
TruGolf Inc. logo

TruGolf Inc.

Client since 2014

Madison Street Capital acted as the exclusive financial advisor in arranging a $2,000,000 credit facility for its client, TruGolf Inc. The credit facility was provided by Grenville Strategic Royalty Corp (Grenville), a royalty-based finance company.

“We are incredibly excited about our E6 Cloud and the exciting new features it brings to the market,” said Chris Jones, CEO of TruGolf. “It has been a pleasure working with Jay Rodgers and the Madison Street Capital team to grow our business. We look forward to our continuing relationship as we execute our growth model.”

Client Description

TruGolf Inc. creates and sells virtual golf simulation software, virtual golf simulation hardware and contents. For more than thirty years, the Company has been a leader in the online gaming and golf simulation space, creating world class titles such as the Links Series of Golf. The Company’s energetic future plans include an E6 Cloud Software based model to expand over a broad spectrum of hardware devices in commercial facilities, home-use consumer markets and mobile devices such as iPhones and iPads.

Counterparty Description

What started as a conversation between two successful entrepreneurs in 2012, has today become one of the fastest growing royalty-based finance companies in Canada. Grenville provides alternative financing to a diversified landscape of private and public businesses in North America. Servicing the gap between traditional debt and equity sources of capital, our approach is to deliver non-dilutive capital and positively impact the financial position of the businesses we engage. We call this Capital Simplified.