Dallas, TX, October 15, 2008 --(PR.com
)-- Naterra International Inc., a manufacturer and distributor of high quality consumer personal care brands, today announced it has purchased the Baby Magic® brand of baby care products from Ascendia Brands in a move that adds incremental growth to the company's existing portfolio. The transaction took place on October 8, 2008. Naterra will immediately begin marketing and distributing the entire Baby Magic line, including the brand’s traditional products: Baby Magic® Gentle Baby Wash and the Baby Magic® Gentle Baby Lotion.
Todd First, Vice-President of Sales and Marketing of Naterra International Inc. stated, “Baby Magic is a well recognized brand that has been trusted by moms for more than 100 years and we are excited to add Baby Magic to our company's portfolio of mass market brands.” According to Mr. First, “Baby Magic will continue to provide exceptional value to both the consumers and retailers. The Baby Magic brand will diversify as well as considerably increase the size of our market segment.” Mr. First continued, “Further, this brand acquisition is in line with Naterra’s ongoing strategy in creating high quality, value-added personal care products that perfectly fit our consumer’s needs,”
As the nation’s second largest baby care brand, the Baby Magic acquisition is “an opportunity to build upon Naterra’s 85 year-old tradition and dedication in developing results driven personal care products which has built incredible consumer loyalty,” notes Mr. First.
About Naterra International Inc.
Since 1923, Naterra has been a leading marketer and distributor of a diversified portfolio of quality Skin Care, Hair Care and Cosmetic products including three unique mass-market brands: Tree Hut, All That Glitters and Colorgen. Today Naterra continues to build upon that tradition by bringing together the best ingredients from across the world and innovative product formulations to provide each consumer with the highest quality in personal care solutions. For more information on Naterra International Inc. and its brands, visit our web site at http://www.naterra.com.
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