Dallas, TX, October 22, 2008 --(PR.com
)-- Dallas-based Blockdot won a Gold Award and three Silver Awards at the 2008 W3 Awards competition. The awards recognize Blockdot’s outstanding projects for Taco Bell, Doritos, General Motors, and Microsoft.
Receiving over 3,000 entries, the W3 Awards honors outstanding Web sites, Web marketing, and Web video created by some of the best interactive agencies, designers, and creators worldwide.
The award-winning Blockdot projects are:
Taco Fu (Gold Award)
“Taco Fu” challenges game players to win battles and advance to higher rounds, where they can score prizes such as an instant message icon or desktop wallpaper. The game is available on Blockdot’s gaming portal www.kewlbox.com and www.tacobell.com.
Unlock the Xbox (Silver Award)
Blockdot’s Unlock the Xbox contest for Doritos was the first promotion to ever produce a user-generated console game. Thousands of entries were received; from those entries, five finalists were selected. Blockdot designed the finalists’ games, which can be played on www.unlockxbox.com.
Chevycobaltlabs.com (Silver Award)
Chevycobaltabs.com, which aims to attract first-time auto buyers, brings users into participate in the Cobalt community for extended periods of time. www.chevycobaltlabs.com.
Discover the World with Matt Lauer (Silver Award)
For the second consecutive year, Microsoft has teamed with Blockdot to turn Today’s popular “Where in the World Is Matt Lauer?” series into a game experience for Microsoft. Each answer in the game provides a search result powered by Microsoft’s “Live Search” technology. Discover the World with Matt Lauer” can be accessed on Blockdot’s gaming portal www.kewlbox.com, Microsoft’s Live Search Club http://club.live.com/matt_lauer.aspx, and the Today show Web site http://today.msnbc.msn.com/id/3041544.