Los Angeles, CA, March 11, 2010 --(PR.com
)-- Hellz is proud to present our new Spring '10 Delivery One “Obsessed with You,” Collection, photographed by Brooke Nipar and modeled by Xian, that reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. The Killa, in particular, is a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress. An exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back.
With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.
Hellz was born the brainchild of Lanie in the gritty streets of New York and let loose upon the world in 2005. Hellz aims to reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach. Kill that cutesy, helpless damsel in distress noise; the bad girls, the bookworms, and divas alike are represented. To reflect a woman deeper than the hyper-feminine stereotype, Hellz calls to all women to confront conformity, tear down boundaries, and rewrite the rules. From the back alleys to the art galleries, the suburbs to Broadway…wake up, take charge, and let it be known, “LONG LIVE HELLZ!”