Lucky Number Thirteen; Asha for Education Announces Edition 13 of Its Global Work an Hour Campaign

New York, NY, July 23, 2010 --( Asha for Education announces edition 13 of its global work an hour campaign.

Asha for Education (AfE), a volunteer driven non-profit organization seeking to foster education among underprivileged children across India, returns on July 15 with the Work an Hour campaign for the 13th successive year. Culminating symbolically on September 15, WAH involves the simple idea of participants donating one hour’s worth of their earnings. Funds generated will be allocated to various projects which require aid for various needs ranging from infrastructure to teacher's salaries and mid-day meals to workshop with some of fixed nature and higher than what one AfE chapter alone can raise. While last year more than 7000 children in 70 schools benefited directly from $146,000 raised from over 900 donors, this year AfE strives to touch the $200,000 mark.

Thirteen, considered an unlucky number in most western cultural beliefs is AfE’s ally in this year’s efforts. Regardless of the numerology prevailing, for millions of children in India’s urban and rural centers, education and therefore a stable future is a far fetched dream. Themed ‘Impetus to Succeed’, this year’s campaign showcases thirteen projects across India for donors. AfE volunteers say, “Success to each student supported might mean different things, such as a steady job, not being exploited, affording a living in a city with inflation etc. At AfE, the belief is that education empowers them to overcome obstacles and succeed in the face of adversity.”

Asha for Education, since its renaissance in 1991 at UC, Berkeley has steadily grown both in number of volunteers and stature among charities worldwide. More importantly, its 1000 odd volunteers in 73 chapters globally have, over time, grown beyond merely funding projects that guarantee education, to understanding crucial matters like community related issues and the environment in urban and rural centres which have a bearing on the learning curve of children. In this quest, AfE delves into both formal and alternative forms of education and earnestly studies projects for funding approval. Some of the chosen projects in the past years have dealt with children affected with HIV, children of sex workers, children from conflict ridden areas, etc. AfE is acknowledged for its minimal overheads as costs are borne entirely by volunteers to ensure that hundred percent of the donors’ funds are used to support deprived children in India directly.

For more information on WAH 2010, its previous editions and projects short listed, please log onto

Media Contact: Hina Mehta
Phone: +1-240-205-6191

Asha for Education
Hina Mehta
240 205 6191