White Castle® Celebrates 54th Castle in Indianapolis with Grand Opening January 12

New Lawrence, IN Location Opening Features Giveaways, Free Coffee and Coca-Cola

Indianapolis, IN, January 05, 2007 --(PR.com)-- This New Year, White Castle is giving Greater Indianapolis residents a full day of free coffee and soft drinks, great giveaways, and one more location to enjoy every Hoosier’s favorite steam grilled burger. White Castle will celebrate the opening of its newest Castle with a Grand Opening Celebration on January 12. The new restaurant, located at 10303 East Pendleton Pike in Lawrence, is the first White Castle location to open in the Indianapolis area in two and a half years.

The Castle is one of the many newly designed Castles to open recently, and weighs in at 2,200 square feet. White Castle has employed 23 new team members for this location. The Grand Opening event will feature an offer of a free signature premium roast coffee or free small soft drink with any purchase throughout the day, along with a variety of crave worthy White Castle merchandise giveaways. Visitors can also register to win one of several $100 White Castle gift cards.

“It is very exciting to see our company continue to grow, as new generations come to love the Slyder like their parents and grandparents have,” White Castle district supervisor Cathy Fegett says. “We’ve always believed that White Castle is best enjoyed by groups of families and friends who come together over a meal and share the many experiences of their day. White Castle is about bringing people together, and we are thrilled to open another location and bring that sense of fun, friends and family to Lawrence.”

Team White Castle will also be out in the near vicinity on January 12th, passing out coupons good for free White Castles and breakfast sandwiches available at any of the local White Castle restaurants.

About White Castle

White Castle was founded in 1921 in Wichita, Kansas. The company owns and operates 400 units in 11 states and is considered to be the first fast food hamburger restaurant. Its unique steam-grilled hamburger is the featured ingredient in the company's third recipe book, "By the Sackful: Recipes from 85 Years of White Castle Craving," now on sale via www.whitecastle.com or in select bookstores.


Editors Notes:

Photography of Location Available at www.eisenmanagementgroup.com/whitecastleindyphoto

Invitation Extended for Media for Grand Opening VIP Event 8 a.m. January 12th.

Live Remote Opportunity, POS Opportunity

Contact: Gen Miller, Account Executive
Eisen Management Group/PR Division
White Castle
Rodger Roeser