Creativematch Gets Marketers Buzzing with Launch of ‘Viral of the Month’ Prize Competition

London, United Kingdom, May 02, 2007 --( creativematch, the creative industry’s favourite portal, has today (May 1st) launched flairviral, a monthly prize competition rewarding the best viral campaign each month as judged by industry leaders and peers.

The free-to-enter competition joins creativematch’s other competitions; flairphoto and flairillustration, which have become highlights of the creative calendar, attracting hundreds of illustrations and photographs each month.

Mark Lesbirel, creativematch CEO, says: “Viral is an exciting, edgy and highly-creative communication medium that when successful can create a marketing bombshell, yet when done poorly can simply bomb. That’s what makes it interesting and we are delighted to be encouraging and celebrating the best. flairphoto and flairillustration are popular elements of our portal and attract stunning work from image makers of all levels. We are sure flairviral will do the same.”

The competition will be judged by Webtraffiq, web analytics specialists, design and marketing agency Moore Wilson and Chris Kemp-Salt, MD and Founder of Kempt, a digital marketing and production company, which specialises in building and promoting viral games. creativematch visitors will also be able to add their votes each month.

The monthly prize includes a free display membership to creativematch, offering an enhanced directory listing and access to a variety of services, and an ipod nano. “An added prize is increased site figures for the winner, as has proved the case with flairphoto and flairillustration winners who continually report improved traffic,” says Lesbirel.

Marcos Richardson, of WebtraffIQTM, says: "We are delighted to be involved in joining creativematch's promotion of flairviral. It's a fascinating communication method and one that often defies marketing laws. It will be interesting to see what's out there and analyse the virals that work."

Entrants to flairviral will be able to upload any type of viral (email, web, flash, etc) to the creativematch site. The closing date for the first-ever flairviral competition is May 24 2007.

To enter visit: For more information visit

Mark Lesbirel
0208 899 6740