Blogging Family Business Success Stories
Business owners are starved for success stories of business owners like them, people whose experiences they can relate to directly. Until recently a company had to hire an outsider to write and publish their story online. Now, at last, they can do it themselves.
Bronxville, NY, May 12, 2007 --(PR.com)-- "It occurred to me that there were lots of stories from Main Street that people would want to read about," comments Wayne Messick, co-founder of Family Business Strategies and the author of over two-thirds of the profiles. "So I made a few calls to my association contacts in a dozen industries and the rest was easy - time consuming, but easy."
Mr. Messick's assumption turned out to be accurate.
Since 1999 over 100 successful family owned companies have told the stories of their success on www.iBizResources.com's web site at http://www.ibizresources.com/success_profiles.html
Individuals were interviewed at length over the phone around a set of questions crafted to bring out how the company was formed, when and by whom and some of the challenges they overcame along the way. And each success profile described their plans for them future.
Representing less than 1% of the web site's content, these success profiles command over 32% of the web site's traffic. One story, written in 2002, still accounts for 10% of all page views. People consistently access it hundreds of times a day.
Now Web 2.0, in the form of user created content, provides business owners an opportunity to easily start a blog of their own that offers insights into their company. And it is simpler still to contribute their story to a blog that is already established and read by people likely to be interested in their experiences and plans for the future.
Business owners with specific expertise can comment on other people's blogs, such as those sponsored by their industry's trade association, adding to the discussion already taking place. And because blogs require virtually no resources and little if any money, every business owner can tell their own story and follow the progress of other businesses they admire.
Experience demonstrates that no matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.
A simple blog post may become the opening round in a potentially never-ending dialogue between the business owner and their constituents. Other business owners seeking advice can quickly and simply add a comment to the original post and others with relevant advice to share can add their insights as well.
Instead of simply an historical account of the business, blog postings and follow up comments may take on a life of their own extending well into the future to create an online peer group process.
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Mr. Messick's assumption turned out to be accurate.
Since 1999 over 100 successful family owned companies have told the stories of their success on www.iBizResources.com's web site at http://www.ibizresources.com/success_profiles.html
Individuals were interviewed at length over the phone around a set of questions crafted to bring out how the company was formed, when and by whom and some of the challenges they overcame along the way. And each success profile described their plans for them future.
Representing less than 1% of the web site's content, these success profiles command over 32% of the web site's traffic. One story, written in 2002, still accounts for 10% of all page views. People consistently access it hundreds of times a day.
Now Web 2.0, in the form of user created content, provides business owners an opportunity to easily start a blog of their own that offers insights into their company. And it is simpler still to contribute their story to a blog that is already established and read by people likely to be interested in their experiences and plans for the future.
Business owners with specific expertise can comment on other people's blogs, such as those sponsored by their industry's trade association, adding to the discussion already taking place. And because blogs require virtually no resources and little if any money, every business owner can tell their own story and follow the progress of other businesses they admire.
Experience demonstrates that no matter where someone is in the development of their business, there are people who are behind them on their own path toward success. People want to read about experiences they can leverage and tactics they can make their own.
A simple blog post may become the opening round in a potentially never-ending dialogue between the business owner and their constituents. Other business owners seeking advice can quickly and simply add a comment to the original post and others with relevant advice to share can add their insights as well.
Instead of simply an historical account of the business, blog postings and follow up comments may take on a life of their own extending well into the future to create an online peer group process.
###
Contact
Family Business Strategies
Charles Wallace
212-501-4912
http://www.iBizResources.com
Charles Wallace
212-501-4912
http://www.iBizResources.com
Contact
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