The TARA Project Launches Community Driven Change Campaign to Build Kenyan Pharmacy

Community driven campaign to build pharmacy for rural community.

Atlanta, GA, March 02, 2012 --( The TARA Project is raising funds for a community-owned pharmacy in Kojwach, Kenya – a rural community near Lake Victoria. The ten month campaign begins today and runs through December 2012. The goal is for 100 participants to save their spare change over the course of the year and become investors in this Kenyan community’s first pharmacy.

“Twenty one children under five die every minute due to treatable illnesses,” says The TARA Project executive director, Amy Callis. “These illnesses are easily treated if there is access to quality, affordable drugs.” The TARA Project has supported a pharmacology college student for several years who will graduate in December and there is a building in the community to house the pharmacy. Over the course of the next year, through the Change Campaign, The TARA Project will raise the funds to supply the pharmacy with equipment and medicine.

“The Change Campaign is a very easy way for individuals to invest in something tangible and positive,” says Ms. Callis. “Best of all, because the campaign is focused around spare change, it is very easy for almost everyone to participate.” The campaign’s goal is for 100 individuals or groups to participate over the course of the 10 months. With a monthly collection of as little as $10 from each participant, the goal will be met.

The TARA Project focuses on community and has developed the campaign to work with classrooms, church groups and clubs who want to find easy ways to contribute to something positive in the world. As Ms. Callis noted, “Most people don’t realize the significance of the problem, nor do they realize how easy it is for them to be part of the solution. For folks to have an opportunity to point to something and say 'I helped do that and it’s saving lives,' is pretty powerful.”

The TARA Project is a registered 501(c)3 located in Atlanta, GA. It’s mission is to improve access to health, education and economic opportunity for chronically poor communities. For more information about The TARA Project or the Change Campaign, contact Amy Callis at (404) 589-8005 or

The TARA Project
Amy Callis