White Paper Published on Thai Radio Drama

Lynchburg, VA, May 29, 2007 --(PR.com)-- HenrichConsult.org announces the publication of the first of a series of White Papers on research conducted on behalf of clients. The first WP is on an entertainment-education radio soap in Thailand. HenrichConsult was involved from the beginning in strategy development, implementation and post production research. HenrichConsult can provide these types of project development, oversite and research to clients in the USA and overseas.

This first of a kind White Paper covers the research conducted on the entertainment-education radio soap, "Never Too Late" in Thailand. HenrichConsult.org was involved in the creation of the "Never Too Late" series (101 episodes on national radio) both from a media strategy development process. Communication goals were established, implemented through a collaborative scriptwriting process, aired over a year period and then research conducted primarily by research consultant, Christine Henrich.

This study, as presented in the White Paper, has shown the effectiveness of the entertainment-education strategy. It purposely engages the audience, causes them to think about issues brought up on the program and then to choose to make changes in their personal lives. Entertainment-education is an effective tool to involve an audience in personal change.

HenrichConsult.org is a mediastrategy and educational consulting service offered for non-profits here in the USA and overseas. For more information, email info@HenrichConsult.org or call 434-878-3029.

Dan Henrich
434 878 3029