Indianapolis, IN, August 09, 2012 --(PR.com
)-- Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network, new from Que Publishing, teaches business professionals to leverage this popular new social network for growing sales, profits and revenues.
Written by Jess Loren and Edward Swiderski, two leading social media consultants, this practical guide helps develop the skills needed to capitalize on Pinterest, leading to devoted fan bases that will keep their companies “pinned to the top.” The book covers all the basics, and offers specific techniques for businesses in a wide range of industries, from crafts to hardware, wedding planning to groceries.
· Pinterest for Business is part of Que’s Biz-Tech series, designed for marketers and business owners to gain skills in emerging technologies for their business needs.
· The book contains new case studies with Fortune® 500 companies in multiple industries, and specific solutions for home, crafts, beauty, entertainment, food, apparel, shoes, travel, hardware and others.
· Pinterest is now the third most popular social network in the world, surpassing LinkedIn, and on average, purchases from Pinterest are double those from Facebook, according to Forbes.
· The book will be available in print and eBook formats through book retailers, Safari Books Online subscription, and Que Publishing on August 9, 2012. It is now available for pre-order.
About the Authors
Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”
Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he was selected as the final contestant on ABC’s The Bachelorette, and is currently starring on ABC’s The Bachelor Pad.
The world’s leading learning company, Pearson (NYSE: PSO) is home to such respected professional and personal technology brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que Publishing, Sams Publishing, and VMWare Press, which have as their online publishing arm, InformIT (www.informit.com) - The Trusted Technology Learning Source. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand digital library.
Lisa Jacobson Brown, Publicist