LearnSomething Inc Expands Across the Pond - Launches to UK Pharmacy

Tallahassee, FL, August 10, 2007 --(PR.com)-- LearnSomething, Inc is helping pharmacists in the United Kingdom to combat the potential threat of methamphetamine (meth) manufacture using over the counter medicines containing pseudoephedrine and ephedrine, with the imminent launch of its MethGuard UK training programme2

MethGuard UK is LearnSomething’s first programme for UK pharmacy. It has been developed in partnership with The Company Chemists’ Association (CCA)3, the pharmacy association that represents all the major UK pharmacy chains, including Alliance Boots, LloydsPharmacy, Tesco and Asda Walmart.

Steve Roden, Chief Executive of LearnSomething explains:

“LearnSomething sees the UK pharmacy market as one with significant potential for our products.

We have been working in partnership with the CCA for around three years to identify opportunities for collaboration. When regulators in the United Kingdom announced a consultation about the potential reclassification of pseudoephedrine as a prescription only medicine, The CCA recognised that we as a company were well placed to help.

LearnSomething started working on the meth issue with pharmacy associations in the United States and Canada over three years ago. Since then, we have delivered learning events about meth and pseudoephedrine to over 65,000 pharmacy team members. Our experience shows that by proactively implementing training and awareness programmes before legislation passed, pharmacy can steal a march and prevent the need for change. That is exactly what we are doing in the UK. We are delighted to have worked closely with so many of the key players on our first UK programme, and hope that MethGuard UK will become a valuable part of pharmacy’s ongoing lobby.”

The CCA has worked in partnership with LearnSomething to develop and market MethGuard UK. Rob Darracott, CCA’s Chief Executive comments:

“The CCA is always on the look out for overseas companies with products and services that will be of value to our members. We hope that our association with LearnSomething will be the first of many that see US companies working in partnership with The CCA and its members to launch to the UK market.”

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Editors Notes

For further press enquiries, contact:

Georgina Craig, Country Manager UK, LearnSomething Inc
Tel: +44 7879 480005; Email:gcraig@learnsomething.com

1. LearnSomething is a Florida-based training provider that has been producing high calibre learning products for the pharmacy and grocery industries, in partnership with trade associations, professional representative bodies and regulators in The United States and Canada for 13 years. LearnSomething worked in partnership with Canada’s OTC manufacturer association, the Non-Prescription Drug Manufacturers Association of Canada (NDMAC) on a programme, which was subsequently endorsed by the Canadian Association of Chain Drugstores (CACDS) to prevent against the use of pseudoephedrine in the domestic manufacture of methylamphetamine called ‘MethWatch’. It subsequently partnered with the National Association of Chain Drugstores (NACDS) Education Foundation on the development of the ‘MethGuard’ programme in the United States. These educational awareness programmes have been used by over 65,000 community pharmacists and support team members to keep up to speed, and help them to combat their domestic methylamphetamine problem. LearnSomething has been working in partnership with the Company Chemists Association (CCA) to develop its UK presence and to identify areas where its particular expertise can help UK pharmacy to address some of its regulatory and business challenges for a number of years. MethGuard UK is its first training product for UK pharmacy.

2. The CCA provides forum for the major UK pharmacy chains to work together to create an environment where community pharmacy can flourish, and where pharmacy businesses compete in a fair and equitable way. CCA’s nine members: Alliance Boots, Co-operative Group Pharmacy, Lloydspharmacy, Tesco, J Sainsbury, Wm Morrison Supermarkets, Asda Wal-Mart, Rowlands Pharmacy and Superdrug own over 5,800 pharmacies, representing around 45% of total number of pharmacies in the United Kingdom. The CCA runs an annual business development seminar called New Frontiers for overseas companies, wanting to develop their UK business. The next seminar will take place 03 - 05 November 2008. For more details, go to www.thecca.org.uk

3. MethGuard UK is an awareness programme for UK pharmacy teams that builds on the strengths of the US MethGuard and Canadian MethWatch programmes and incorporates the insights gained from working with regulators and pharmacy associations in these countries, whilst taking into account the differences in the UK regulatory and practice environment. LearnSomething is facilitating access to all UK pharmacies and locums through a range of innovative marketing partnerships (see below). Pharmacy chains who want to publish a customised version to their staff, own branded and including company specific policies and procedures can also purchase a bespoke company specific MethGuard programme for a small additional cost.
The key features of the MethGuard UK are as follows:

• It is a highly credible resource. Its forerunners have delivered learning events to over 65,000 pharmacists and support staff;
• It takes no more than half an hour of self study to complete;
• It follows the framework and learning objectives specified for UK educational awareness programmes on pseudoephedrine and methylamphetamine, developed jointly by the UK pharmacy bodies and OTC industry;
• It will be available in a number of learning formats, including on-line, paper based and CD-Rom from mid August 2007;
• It will cost no more than £6 per person for the course (£5 for on-line completion). It is estimated therefore that in an average pharmacy, all relevant staff can be trained for well under £100;
• Its development has been supported by Johnson and Johnson and Glaxo Smith Klein Consumer Healthcare, working through the Proprietary Association of Great Britain, and by UK pharmacy organisations, most notably the CCA and AIMp.

LearnSomething’s resale marketing partners for MethGuard UK are:

Resale partner Contact press enquiries
Association of Independent Multiples Diane Moss
Email: dmoss@weldricks.co.uk
Tel: 07917 118291
AAH Pharmaceuticals
Tanya Herbert
Email tanya@gravitaspr.co.uk
Tel: 01242 211011
Chemist and Druggist
Patrick Grice
Email: pgrice@cmpi.biz
Tel: 01732 377296

Fiona Salvage
Email: fsalvage@cmpmedica.com
Tel: 01732 377435
Nucare
Chris Johnson
Email: Chris.Johnson@nucare.co.uk
Tel: 01908 8423500
Pharmacist Defence Association John Murphy
Email: john.murphy@the-pda.org
Tel: 0121 6947000

For press enquiries about resale partners’ involvement with MethGuard, contact the person listed above.