San Francisco, CA, October 02, 2007 --(PR.com
)-- Fine art photographic prints donated by New Light Editions helped raised $30,000 at auction at the Macy’s Passport 2007 event in Santa Monica Thursday night. Fifteen people who pledged $2,000 each, enough to cover the cost of an orphan’s education for one year, received a print by photographer Douglas Menuez. In addition to donating his proceeds from the prints, Menuez also made the first pledge. The images are selections from his new book, “Transcendent Spirit: The Orphans of Uganda.” Menuez’ work and the book were underwritten by Macy’s West.
The prints depict a group of orphans in Uganda, a country wracked by AIDS, war and poverty. A number of the children comprise the dance troop named “Spirit of Uganda,” that tours the world raising money for their fellow orphans and creating awareness of their plight. Spirit of Uganda performed at the event and several of the children came on stage during the auction to encourage additional pledges. In addition to the prints, those pledging $2000 also received a copy of the book “Transcendent Spirit: The Orphans of Uganda” singed by Douglas Menuez and by Dame Elizabeth Taylor, who wrote the forward to the book.
“It’s truly humbling to see the positive energy these children generate, knowing the incredible hardships they have endured, “ said Jon Hornstein of New Light Editions. “We are thrilled to be able to provide support to such a worthy cause.”
The Macy’s Passport event is in its 25th year and has raised over $25 million to fight HIV/AIDS.. The evening began with speech by Dame Elizabeth Taylor who received Macy’s first-ever Humanitarian Award for AIDS activism. The award was presented by Macy’s West Chairman and CEO Robert Mettler.
New Light Editions offers a collectable box set of 15 signed, limited edition prints from Menuez’ Transcendent Spirit: The Orphans of Uganda project. A portion of the proceeds from the sales of the box sets and individual prints goes to Empower African Children, a non-profit that provides major support to the orphans in Uganda. Innova Digital Arts and Canon have provided major support in the creation of these limited edition prints.
About New Light Editions
New Light Editions (www.newlighteditions.com) offers fine art photographic prints and folio box sets from the world’s leading photographers. New Light Editions was founded on the premise of giving back a part of the sale of print proceeds to socially and environmentally responsible charities. Collectors of fine art want to make a difference in the world, and New Light Editions helps them achieve this worthy goal.
About Douglas Menuez
Over his 25-year career, his subjects have included the Ethiopian famine, the Olympics, the AIDS crisis and the rise of Silicon Valley. Menuez’s work has won numerous awards and been featured in nine of the bestselling Day in the Life books. His other books include Defying Gravity: The Making of Newton, Heaven, Earth, Tequila: Un Viaje al Corazón de México. Stanford University Libraries recently acquired his extensive archive for their collection.
About Macy’s Passport Event
Macy’s Passport marks its silver anniversary in 2007, commemorating a quarter-century of unparalleled men's, women's and children's fashion, state-of-the art theatrics, celebrity guests and unwavering dedication to the HIV/AIDS community. Since the onset of the AIDS pandemic in the early 1980's, Macy's – in steadfast partnership with our sponsors, top designers and community organizations – has raised invaluable awareness and, with proceeds from this year, $25 million toward saving lives.
About Empower African Children
Empower African Children (www.empowerafricanchildren.org) is a non-profit
organization launched in 2006 by child advocate Alexis Hefley whose work with
Ugandan children has earned her international acclaim. Empower African Children's programs provide a fresh new approach that unlocks the potential of this generation through an innovative education. Its holistic approach to education provides tools for success in life, creating confident, skillful, visionary leaders.