Zapopan, Mexico, November 19, 2014 --(PR.com
)-- New technology is developed every day to solve even the most trivial matters. But what happens when needs that affect the lives of thousands of families are overlooked?
The World Health Organization (WHO) estimates 1 in every 160 kids in the world have autism. However, in Mexico there is not even official data as to how many cases have been diagnosed in the country and autism is not recognized for health insurance purposes. This means that a lot of families are not receiving help, and there aren’t even resources for children with autism in some communities at all. There is also minimal tech development to support the therapies for this community in Mexico; the tech world has forgotten about these families’ needs. One ambitious company is looking to change this, by creating tools that empower the families to improve the lives of thousands of children, with Project Abby.
“Parents have shared with us stories about children with autism that spent all their life restrained and hidden from society because the parents have no idea what to do or how to help them,” said Arturo, who realized how neglected this community has been and how important was for someone to do something about it.
Three years later, Project Abby has created toys and technological tools that aim to help kids with autism in areas of learning and effective communication during therapy and at home.
In an effort to extend their work to 500 more families in Mexico that live in economic disadvantage, they launched an Indiegogo campaign on October 14th which aims to raise money to give those families Project Abby’s tools and toys for Christmas. The $57,600 campaign has raised $4,329 in donations from 146 people as of November 17th. By reaching their goal, they will provide the toys they have developed and ensure that a group of their professionals (psychologists, therapists) provide a timely follow-up to the learning process of every child for three months after receiving the present.
Project Abby’s toys use sensorial stimulation (visual, auditory and tactile) as the learning channel, thus encouraging a higher level of attention by the child and therefore a greater willingness to acquire new knowledge and skills, following academic and therapeutic objectives that can be taken to the home. Abby’s tools aim to become the child’s favorite toy and the perfect educational device for their parents and therapists.
Inclutech, the company they founded to create Project Abby, plans to continue expanding, developing more toys and tools over time, providing help and support for more communities all over Latin America. They aim to develop projects that promote the integral development of people with special capacities in areas such as learning, communication and adaptability; simplifying their inclusion to society.
In 2013, Project Abby was awarded the 1st place in Dell Education Challenge and this year received the 1st place in Santander’s Entrepreneurship Award 2014, in the category of “Social Impact.”
Potential backers have pledged donations in exchange for rewards such as receiving photographs of the kids using their toys, thank you letters from parents or the chance to help more families than the 500 selected. To learn more, please visit: https://www.indiegogo.com/at/AbbyMx