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New Journal Focuses on Intersection of Retail Medicine, Consumer Healthcare Spending and New Technologies


New online Journal of Retail Medicine officially launches today and plans to be the definitive place for news, education, about big business healthcare trends in light of the consumer demands for more transparent healthcare options.

Atlanta, GA, January 21, 2015 --(PR.com)-- The new online Journal of Retail Medicine officially launches today and plans to be the definitive place for news, education, thought about big business in medicine, new and emerging healthcare trends in light of the consumer demands for more transparent healthcare options, with written articles, images, videos, research, and links.

Michael Tetreault, Editor-In-Chief of Concierge Medicine Today, The Direct Primary Care Journal and Executive Director of The Docpreneur Institute, is the journal's editor-in-chief. He has led numerous partnerships with medical schools, physicians and businesses in studying, promoting and understanding the current trends in free market medicine including: Direct Primary Care (DPC); Concierge Medicine; Cash-Only Clinics; and more. Tetreault has authored several books each year, beginning in early 2010 with his industry-wide bestselling book, Branding Concierge Medicine and The Marketing MD.

The idea of the journal came about after Tetreault wrote the article 'Retail Medicine Trends,' and couldn't find a proper publication in which to publish it. In talking to business leaders, physicians and others interested in the topic, he decided to create The Journal of Retail Medicine.

"Everybody knows new healthcare technologies like the iPhone eye exam tools and smartphone apps are radically transforming the way in which we gather information about our health, communicate with and access a healthcare provider," Tetreault said. "So what does the retail medicine have to offer to help us to think critically about the way in which we access healthcare and use these powerful tools, their meaning and their proper use? That's one of the driving questions of the journal."

The Journal of Retail Medicine is now accepting submissions, which may come in the form of written pieces, images, or videos. While submissions should adhere to the general boundaries set by the journal's description, there is no company affiliations required for those submitting pieces. Visit retailmedicinejournal dot com for more submission guidelines and information.

An Growing Field

"Retail medicine" is a phrase used to describe healthcare that is delivered in what are colloquially referred to as "retail clinics." More formally known as convenient care clinics, these small healthcare facilities are typically located in high-traffic retail outlets associated with pharmacies.

Retail clinics offer people convenient, affordable, and timely access to a limited scope of medical services on a walk-in basis. Usually staffed by nurse practitioners (NPs) or physician assistants (PAs), convenience clinics offer a variety of patient services including treatment for minor ailments such as sore throat, ear infections, and colds; preventive services such as flu shots and vaccinations; and screening for conditions such as hypertension and high cholesterol.

According to MedPage Today, typically retail clinics are open seven days a week with evening and weekend hours. The average cost of treatment is $60, and most participate with major insurance plans.

Patients who have conditions outside the clinics' scope of practice or who need ongoing care are referred to a local physician.

Bearing this in mind, the journal will publish not only traditional news stories but also research reports, reviews and perspectives on current political and local happenings about these clinics. It especially hopes to see collaborations among businesses across the country, as well.

"We want JRM to help educate people about the growing demand of healthcare transparency and the options available to consumers, families and individuals," Tetreault says. "Work in this area has tended to be scattered across many journals and disciplines. We'd like to bring those perspectives together and start sharing news about this already emerged and growing sector in our healthcare more effectively."

The journal hopes to eventually offer an annual print edition, conferences, and seminars.

The journal's web address is retailmedicinejournal dot com.
Contact Information
Journal of Retail Medicine
Michael Tetreault
770-455-1650 ext 151
Contact
www.retailmedicinejournal.com

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