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Scottish Social Media Magician in US to Empower Voters

The man behind Europe’s most successful political social media campaigns is set to make a major impact in this year’s presidential election.

Scottish Social Media Magician in US to Empower Voters
New York, NY, October 09, 2016 --( Kirk J. Torrance, a key player in Scotland’s political revolution has launched today. The platform encourages US citizens to convert the web links they share multiple times a day into opportunities to promote their preferred presidential candidate. Users are empowered with tools to better share content with their friends on social media, while promoting their pick for the presidency. The technology sets all four candidates against one another to determine whom the public favors most. The data generated by the platform allow for a percentage prediction to be made on the outcome of the election nearer polling day.

Speaking at the launch, Torrance said, “Billions of links are shared in the US every day. That’s valuable digital real estate. Our tool gives the official campaigns and ordinary voters alike, the ability to encourage their followers and friends to vote for their preferred candidate through the medium of branded link sharing. We enable people to convert any URL into one that encourages people to vote one way or another.”

Regarding the impact that will result, Torrance continues, “Due to the divisive nature of this election, it seems people don’t feel they can be honest with traditional pollsters. However they are more likely to be honest with their friends and family on social media. As a result, we’re able to use data from the activity on our service to better understanding who is winning, and with a much larger sample size.”

The service works similarly to popular URL shortening services such as, where users can shorten a long website address by creating compact, easy to share web links. Instead of shortening them, brands links with the candidate’s names. In doing so, voters can demonstrate their support for any of the four presidential candidates with every link they share across social media. provides four URL converters, one for each candidate:

• voteHillary.Cl/inton

Industrial New Media Ltd was setup in 2011 to help politicians use Internet-based technologies to build stronger relationships with their constituents at scale. The Scottish company is taking experience from its direct involvement in three landmark election victories in Scotland and productizing its approaches. is the first of these products to be released and is to be followed up with a platform set to end online bullying and trolling in 2017.

Details of Industrial New Media’s election successes include:
• Helping to move the SNP from 16 points behind in January to winning by 14 points five months later in May 2011 for the Holyrood elections.
• Brought in to help revive the fortunes of Scotland's pro-independence campaign. By nurturing community and group participation - primarily through social media, we doubled public support (over a nine month period) and achieved near victory during a referendum on the subject in 2014
• Helped the SNP to go on to win 56 of 59 seats at Westminster in 2015 (they previously only had six)
• Assisted the SNP to achieve another historic success in the Scottish parliament this year in May, returning the SNP to a third term in government.

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Industrial New Media Ltd.
Kirk J. Torrance
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Photo of Kirk J. Torrance
Free to use, photo of pre-launch in Washington DC.
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Photo of Kirk J. Torrance
Please contact David Anderson for usage rights: Tel: +447917130149 Eml:
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