Professional Photographers Armed with Cameras Gear Up to Raise $25,000 for Children Affected with Cleft Palate Syndrome

Free online event for professional photographers will raise funds to help children affected with Cleft Palate Syndrome.

Springfield, IL, April 22, 2017 --( Professional photographers worldwide gearing up to raise $25,000 for children affected with cleft palate syndrome. Through a unique educational experience and corresponding seven day Photography Selling Challenge, professional photographers will be coached through the struggles they face as artists who fear selling their images. The 7 Day Photography Selling Challenge is sponsored by the Joy of Marketing and whcc. This free online event will take place on May 1 - May 9, 2017 and will help photographers acquire the confidence and skills necessary to confidently sell their photography without resorting to high-pressure sales tactics. This event will raise funds for PPA Charities & Operation Smile who believes every child deserves exceptional surgical care.

“A lot of photographers believe their clients won’t respect their talents and their work enough to invest in custom created art for their home. They're competing against everyone with a smartphone in their pocket and they forget that their artistic talent and creative vision has the ability to have much larger impact,” says Sarah Petty, the co-author of the New York Times Bestseller Worth Every Penny who was named one of the most profitable photographers in the United States by the Professional Photographers of America. “That can’t be farther from the truth. The truth is that even an average photographer can earn six figures in this business simply by shifting away from being a commodity photographer and adopting a boutique business model. The Photography Selling Challenge is really an eye-opener for photographers to help them see their potential as artists and to help them see the possibilities for them to make a living doing what they love.”

The Photography Selling Challenge runs from May 1 - May 9, 2017. Each day at 12 PM Central, Petty will broadcast live via Facebook on The Joy of Marketing’s page and work through a series of challenge exercises with attendees. Registered participants to the free Photography Selling Challenge will also receive a complimentary workbook of exercises and access to a private Facebook community group where they can discuss the daily challenge exercises, ask questions and gain valuable support.

“This year we have a goal to raise $25,000 for PPA Charities and Operation Smile through this event,” says Petty. “This non-profit organization helps children affected with cleft lip syndrome by sponsoring their surgical treatment. As both a photographer and a mom, I believe every child deserves a beautiful smile so we’d like to make this a reality for as many children as we can this year. It takes as little as $240 and 45 minutes to provide a life changing surgery to repair the smiles of children affected.”

Professional Photographers interested in joining the Photography Selling Challenge can register for free at:

About the Joy of Marketing

The Joy of Marketing is the leader in business development training for the photography industry. Based out of Springfield, Illinois, the company provides marketing and sales training to professional photographers who want to earn more doing what they love. For more information please visit
Joy of Marketing
Tristan Loo