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Mínimo Journal Launched a Blog with Vegan & Cruelty-Free Products for the Modern Ethical Consumer

Mínimo Journal highlights the most ethical, natural products in the skincare, beauty & fragrance industries.

San Diego, CA, November 21, 2018 --( Mínimo Journal, a newly launched platform, where consumers can be informed about natural products and brands trying to make a difference in the world. Highlighting brands that are Vegan, Cruelty-Free, All Natural or Non-Toxic.

Started by Juan Chavarria, a loyal consumer of so these called “natural” skincare products, realized how important it is to carefully look at ingredients - after a bad experience with one of these products that left his skin irritated. These brands target consumers by brain-washing consumers by a “natural” or “non-toxic” image, where in reality they add parabens, phthalates and many more harmful ingredients in their products.

The journey with Mínimo Journal is to find products that are vegan, cruelty-free or non-toxic for the modern consumer. Brands that are trusted to not practice animal testing, do not contain at least parabens or phthalates in their products, or that are all-natural for the consumer to make a concious purchase.

The beauty industry can be misleading and overwhelming for consumers. The mission for Mínimo Journal is to make a conscious effort to find effective skincare, beauty and fragrance products from high-end to small indie companies. Writing product reviews, best of/awards, interviews and personal regimens articles.

If you would like more information about Mínimo Journal, please email or go to
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Minimo Journal
Juan Chavarria

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