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Lyssé New York Welcomes Creative Director Claudia Marenco

Lyssé New York recently welcomed Creative Director Claudia Marenco, of New York City, to the Lyssé team. Marenco, who holds more than 25 years of international, senior-level design experience, leads the design, development and evolution of Lyssé clothing collections.

Lyssé New York Welcomes Creative Director Claudia Marenco
New York, NY, May 15, 2019 --( During her career she’s served as an executive-level designer for Rachel Roy, Ports 1961, Saltaire, Banana Republic, Kenneth Cole, Tahari, Trussardi and Max Mara. She’s also worked as a design consultant for Multiplica, a nonprofit where she created and launched a new accessory and lifestyle-ethical brand in collaboration with Guatemalan artisans; and Human Habit, where she crafted and launched a new ecommerce, contemporary unisex brand based on wearable artwork.

“We are very excited to welcome Claudia to our Lyssé family,” said President Jill Kaat-Kandel. “Not only does she have a clear vision of the company’s direction and growth objectives, she is a tremendous team player and an absolute delight to work beside.”

“I came to Lyssé because the team members are very supportive and knowledgeable, and I was really excited about the idea of transforming the brand into one that blends urban-inspired design with the comfort and flattering lines of athletic fashion,” said Marenco. “I love to come up with concepts and ideas and then see those products worn by real people on the street. I’m not a big fan of celebrity fashion; rather I love to design clothing that brings confidence and comfort to women.”

Marenco, who joined Lyssé in October 2018, will debut her first Lyssé collection this fall. Lyssé’s fall 2019 collection will depict a casual feel with a refined look, according to Marenco. “Inspired by the warm landscapes and traditions of the American Southwest, the fall 2019 collection plays sunset, desert and prairie tones against sleek, urban style,” she added.

A design professional focused on learning and sharing, Marenco has served as a faculty member at Parsons The New School for Design, in New York City, since 2014. Ever on the hunt for new fabrics and methods for bringing innovation to her work, she admits to being a lifelong learner. “I’m very connected to the Parsons community, and in addition to teaching there, I am always taking courses and workshops,” she said.

Marenco holds a degree certificate from L.Einaudi Commercial Polytechnic Institute for Surveyors, and a bachelor’s of fine arts degree, in fashion design, from Piedmonte Region Vocational Training Centre. Both are located in Alba, Italy.

To discover more about Lyssé – crafting timeless clothing for all women, no matter where they find themselves on life’s path – visit www.Lyssé.com or call (212) 389-1245.

Lyssé, established in 2009, embodies a full collection of urban-inspired women’s clothing – signature leggings, tops, pants, skirts, jackets and wraps – crafted for Fabric, Fit and Fashion – to meet the lifestyle needs of today’s women.
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Lyssé New York
Jennifer D’Aponte

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