SLCN.TV to Provide Live Coverage of Merovingi Fashion Awards 2008

Melbourne, Australia, April 26, 2008 --( The 2008 Merovingi Fashion Awards geared up this week with their week-long fashion showcase as a prelude to the fashion awards gala on Saturday, April 26, 2008, which will be broadcast live on SLCN.TV from 4 pm to 7 pm PST. MFA2008 is hosted by the Merovingi Group, which was established to increase awareness of international humanitarian efforts within the virtual world of Second Life.

The Merovingi Group is proudly sponsoring the National Breast Cancer Foundation and Doctors Without Borders during this year's Fashion Awards and have set a goal to raise $15,000 dollars for the selected organizations, which have made exemplary strides to improve access to the information and means to seek medical care and treatment for millions of people worldwide.

Last year's show, helped raise over $5,000 for the American Cancer Society and crowned the Best New Designer and Best SL Designer. This year, the Second Life community nominated designers in five categories with the top five accepting nominees in each category receiving invitations to attend the Merovingi Fashion Awards to showcase their work. MFA 2008 Awards will be given out for Best Female, Best Male, Best Goth, Best Furry, and Best New Fashion label.

Partners and sponsors on the roster supporting MFA 2008 are SLCN.TV, RUNWAY Magazine, MODA Modeling School, 3DG - The Don Duke Development Group, Max March Industries, and the MHA Group.

SLCNs own duckyfresh Watanabe and Carter Giacobini will serve as Mistress and Master of Ceremonies for the evening. On hand for presentation of the awards to the top designers will be Best of SL Magazine's CEO Frolic Mills alongside renowned designers Melania Zhao and Emma Gilmour. The gala event will be dotted with live performances by SpaceJunky, Jax Streeter, Thumper Boucher, Moxy Baracuda, and Rosedrop Rust.

The 2008 Merovingi Fashion Awards gala will broadcast live exclusively on SLCN.TV with simulcast locations across the Second Life grid. Viewers may also tune their browsers to for additional coverage of MFA 2008.

Since SLCN.TV started in March 2007, over a million people have tuned in. Viewership has exploded and now reaches over a third of regular Second Life residents with their regular weekly programming. SLCN.TV is the world’s first virtual TV network, bringing Second Life residents entertaining shows like Tonight Live with Paisley Beebe, Metanomics, SL Hockey and Simboarding, and has produced a wide range of special programs such as Miss SL Universe, The Best Practices in Education Series, and even press events for the Transformers and Die Hard film launches. SLCN.TV reaches a broad demographic with an established range of entertainment, sports and in-depth business shows. Every show is broadcast live as it happens, then archived on the SLCN.TV website, published on iTunes as a podcast, and added to the eight in-world channel lineup available for viewing 24/7.

Catch the live coverage exclusively on SLCN.TV :

Further information or interviews contact:
Starr Sonic, Executive Producer, SLCN.TV
Skype: starr_sonic1
US phone: +1 310 582 5602

Maggie Mahoney, Director of Marketing and Public Relations, SLCN.TV
Skype: Maggie.Mahoney

SLCN Press Room
Maggie Mahoney