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Singularity and Healthy Directions Launch

Healthy Directions teams up with Singularity to launch, a site dedicated to helping endurance athletes reach their performance goals.

Philadelphia, PA, August 08, 2008 --( Singularity Design is pleased to announce the launch of, a website created for Healthy Directions, LLC, and designed to help endurance athletes of any age reach their peak performance.

Healthy Directions, a private company based in Potomac, Maryland, is one the largest direct-to-consumer supplement providers in North America. They are also the largest publisher of alternative health newsletters in America, as well as providing legitimate, useful health solutions to consumers via numerous online resources. In addition, they have been a leading supplier of science-based vitamin and nutritional supplement formulas for over 15 years.

Healthy Directions recently joined forces with a panel of expert advisors to supply endurance athletes with the highly informed advice and unparalleled nutritional solutions they have been searching for. In order to promote their first product in this category, ARX (Athletic Recovery X-cellerator), Healthy Directions called on Singularity to help them with their online branding of this exciting, new product.

“Healthy Directions faced a real issue in bringing to market the new Faster Tomorrow brand, combined with the release of a new website and a premier product in ARX," says Keith Atikinson, CRM Director, Internet Marketing for Healthy Directions. “In order to capitalize on this opportunity, we needed to find an agency that could bring us the best interactive design possible, while simultaneously executing on a very aggressive timeline. The Singularity team not only delivered an incredibly strong site, but partnered with us on multiple levels to ensure we delivered a strong brand that reached the endurance athlete. I could not have been more pleased with the dedication and level of expertise Singularity provided us!”

The Faster Tomorrow Site is designed to help endurance athletes of any age reach their peak performance with the assistance of leading edge science and specialized nutrition. These athletes are also able to sign up for free training tips and nutritional advice, and will benefit from the years of experience and passion delivered by the expert panel of advisors and the entire Faster Tomorrow team.

Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, call (215) 988-0025 or e-mail

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Singularity Design
Kristin Brennan

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