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			<title>RocketBux Unveils New Mobile Phone Participation TV Product; Viewers Participate, Bringing a New Source of Revenue to TV Stations</title>
			<pubDate>Wed, 28 Nov 2007 03:00:00 -0500</pubDate>
			<description>RocketBux announced today its new product, RocketBux RocketLaunch, its software text messaging platform for TV stations to use in Participation TV (PTV). The PTV revenue projection is in the hundreds of millions by 2009.  Currently, there are dozens of shows incorporating viewer participation into program formats. According to data from Nielsen Mobile, for the first half of 2007 PTV accounted for retail revenue generation [PR.com]</description>
			<link>https://www.pr.com/press-release/61925</link>
			<dc:creator>RocketBux</dc:creator>
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			<title>Mt. Bachelor and RocketBux Team to Give Skiers and Snowboarders Weather and Snow Reports on Mobile Phones</title>
			<pubDate>Wed, 07 Nov 2007 03:00:00 -0500</pubDate>
			<description>Mt. Bachelor, one of the Top 10 resorts in North America, and RocketBux, a mobile software company, today announced a new initiative to give skiers and snowboarders free weather and snow reports on mobile phones.  Using patented technology from RocketBux, Mt. Bachelor will offer daily text alerts to anyone who wants morning weather reports sent to their mobile phones. Users simply text &#8220;mtbalerts&#8221; to 20123 [PR.com]</description>
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			<dc:creator>RocketBux</dc:creator>
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