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			<title>New Study: 36% of Americans Have Punished a Brand for Using AI — and the Wealthiest Customers Punish Hardest</title>
			<pubDate>Wed, 24 Jun 2026 03:00:00 -0400</pubDate>
			<description>A new SegmentOS study of 1,017 U.S. consumers finds that 36% have penalized a brand for using AI in the past six months, and 68% would choose a &quot;human-made&quot; product over an identical &quot;AI-made&quot; one at the same price. The backlash is strongest among the youngest and highest-earning customers. [PR.com]</description>
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