Susan Dench/Muddy Dog Media

Susan Dench/Muddy Dog Media

Making a Love Connection: Creating Passion Where Client Meets Brand

Price: $39.00
Part #:

ISBN 978-0-9847518-2-2

Description:
Coming soon:
Love can be so fickle.

Your relationship with your clients will happen as all relationships do, in stages: Meeting (making a good first impression), dating (getting more information), becoming engaged (purchase), getting married (post purchase) and then keeping the flames of passion burning well after the honeymoon (loyalty and passionate client advocacy).

We call the hallowed intersection of client with brand a Touchpoint, and it is a crucial moment in building, maintaining and enriching any sort of client relationship. Touchpoints and the client experience are personal. Very personal.

The problem is, to mangle the old saying, hell hath no fury like a client scorned.
If the brand doesn’t live up to its promise or expectations, clients will flee. To have them remain loyal to us even when those other good-looking competitors roll into town, we need to develop and maintain Touchpoints that will build a mutually satisfying, long-term relationship.

With any luck, your clients will become passionate advocates, take you home to meet the parents and introduce you to friends, acquaintances, neighbors, co-workers and others in their sphere of influence.

A true Love Connection.

$39 (For bulk purchases or to reserve your copy, please email susan@susandench.com.