Description:
Traditional media remains a primary source of news for millions and has expanded from simply print and broadcast outlets to online publications. Our team takes a strategic approach to media relations. We identify the most newsworthy angles for our clients and work with the outlet that is most likely to generate coverage and achieve our client’s ultimate PR goals.
Among the media relations services we provide are:
· Strategy development
· Media segmentation and prioritization, including list development
· Editorial calendar research
· Media angle identification
· Media material development, such as press releases, bylined articles and press kits
· Spokesperson identification and training
· Media list development
· Ongoing media outreach and pitching
· Media training
· Press conferences
· Traditional, satellite and radio media tours
· Media monitoring and reporting
· Editorial board meetings
Among the media relations services we provide are:
· Strategy development
· Media segmentation and prioritization, including list development
· Editorial calendar research
· Media angle identification
· Media material development, such as press releases, bylined articles and press kits
· Spokesperson identification and training
· Media list development
· Ongoing media outreach and pitching
· Media training
· Press conferences
· Traditional, satellite and radio media tours
· Media monitoring and reporting
· Editorial board meetings