TopRank Online Marketing

Search Engine Optimization Consulting

Web Site Optimization Process:

Identify measurable client objectives - Rankings, Traffic, Leads, Sales.
Perform competitive analysis - Identifies distinguishing characteristics of competitor SEO efforts and documents benchmark reporting.
Perform keyword analysis - Determines relevant target phrases for maximum impact.
Perform site analysis - Defines technology requirements for optimization and suggestions on how to improve web site search engine readiness.
Produce TopRank Tactical Plan - Outlines final target keyword phrase list and specific mix of Search Engine Optimization tactics for achieving objectives.
Perform Site Optimization - Includes optimization of source code and content on appropriate pages of current site.
Manual Submissions - Targets the top search engines directories.
Engage in Link Popularity Campaign - Solicit quality, high-ranking, complimentary, non-competitive sites to link to target pages within client site. May also include article marketing, press release optimization and RSS feed syndication to achieve quality inbound links.

Monitor and Report - We analyze site log statistics and also produce a TopRank Position Report to document current positions of target phrases on the major search engines.
Adjust and Re-submit - Relentless pursuit to meet and exceed guaranteed minimums involves using ongoing monitoring intelligence to adjust optimization and refine the program.