TopRank Online Marketing

Press Release Optimization

Optimized Press Release Service:

Keyword research is performed to identify target phrases
Based on your targeted products/service, a draft is prepared in press release format
Each release is optimized for target keywords
Upon final review and approval, each release is distributed via 3-4 online wire services
Each release is converted to RSS format and "pinged" to blog and RSS search engines

Each week afterwards we'll report the number of times your release has been viewed
Limited clipping service is also provided for the duration of the TopRank Online PR subscription

Press Release Optimization Benefits:

The keyword optimized press releases are viewable both in the News section and search engine results of major search engines like Google. This creates additional search engine exposure opportunities to drive traffic to your web site directly
The additional inbound links to your web site from high ranking news services like Google News, Yahoo News and now MSN News can influence your site's ranking over time
Possible pickups by publications for a story on your company can create free publicity