Marco de Comunicación helps you to define key messages and Q&A's together with relevant information sources for journalists. Knowing the right journalist is important but far from being the answer to everything. The key is to understand what triggers headlines with strategic media and to undertake communication programs that make your activities and products newsworthy . Providing the right news angle or creating news events make a real difference. We also like to segment our information in order to maximize pick up by different media segments.
For building your corporate reputation and raising product awareness we have developed our own methodology, which starts by mapping current perceptions and image compared to those of your direct competitors. Once objectives are in place to enhance awareness and / or change the perceived image, we develop a proactive communication approach which often includes a mix of regular press contacts with key journalists; distribution of press releases and opinion papers, placement of quotes and advertorials; production of newsletters, SMS and email campaigns as well as the organization of press breakfasts, lunches, conferences and events.
Crisis preparedness has proven key in managing media coverage in times of, well yes, crisis. Diligent execution of the crisis communication plan and overall support in times of emergency assure minimum impact. In some cases we were even able to turn product recalls into a marketing coup. Another time we managed a major plant closure without severe media outfall.