The Internet as a marketing medium offers exceptional sales and brand building potential for the small or medium-size business owner. Internet marketing is highly cost effective, offers many unique advantages that traditional advertising can't match and almost gives smaller businesses an unfair advantage over much larger firms (read on to find out why).
Internet Marketing activities are generally focused on two goals; generating traffic to your website (to prospect leads, increase sales etc.) and enhancing the value of your brand. These are typical goals, even of traditional marketing, but on the Internet they take on an entirely new dimension.