Public Relations Services
Effective public relations helps you tell your story to customers, prospects, thought leaders and other key audiences. We help clients make their point using a variety of public relations strategies and tactics.
- Press Releases: The Cornerstone of Public Relations
Press Releases - to inform editors about new products, company developments and other newsworthy activities.
Knowing the many "do's and don'ts" of writing and distributing a press release can determine whether or not it ever gets published. And because having a press release published is akin to having an independent article about your company published in a trusted news source, the value of a successful press release is almost unmatched by any paid-for marketing tactic.
The key factors that determine the success of a press release are timeliness, newsworthiness, the quality of the writing and, perhaps most importantly, an understanding of the importance of establishing relationships with trade editors and publishers.
- Press Releases: Immediate Exposure to Your Target Markets
NM Marketing Communications provides the skill, experience and the understanding of how the B2B PR game is played to create a successful press release campaign for you. We have had hundreds of press releases published and have established relationships with many important trade publications, and we know how to quickly establish the required relationships where none currently exist.
The depth and breadth of our publishing relationships and industry-specific expertise create effective placement efforts that go beyond the traditional press release to include increasingly-important online media coverage.
- Media Relations: Key Contacts for Public Relations Visibility
Media Relations - to identify potential stories, commentary by industry experts and similar opportunities.
As discussed above, relationships with key media contacts is crucial for effective public relations campaigns. Editors and publishers are inundated with press releases, story ideas and complete articles - most of which are well-written and worth publishing. Therefore, one of the ways these journalists filter and choose from all of the material is to rely on a network of proven sources, because it is too risky (and time-consuming) to depend on one-time submissions. If your press releases and other PR materials are distributed through a public relations agency already in the journalistic network, then you stand a much greater chance of persuading an editor or publisher to feature your company in their trade journal or newsletter.
We understand what types of information publications are seeking and how best to feed them timely material that meets their needs. Whether it is a press release, a media kit or a complete article with high-resolution photographs, preparing the right person to expect and receive the information is half the battle. Convincing them to publish it, instead of all the other information they have available, is the other half. That's why it is so important to have an established "inside" advocate such as NM Marketing Communications when dealing with media relations.
- Case Studies: Trade Publication Articles For Cost Effective Public Relations
Case Studies - to show how a product or service solved a problem or contributed to profitability.
A case study is one of the most effective ways of demonstrating your ability to solve problems. Because a case study uses actual events, it has a tremendous influence in the decision-making process. A real-life example about someone in a similar circumstance having success with your product or service instills a great deal of confidence and trust in someone who is unfamiliar with your industry and is looking for verification of value. NM Marketing Communications has written many published trade publication case study articles for our clients.
- Newsletters: Keeping Your PR Current and Consistent
Newsletters - to maintain a continuing stream of contact with important audiences. They also provide a repeated opportunity for your company to:
* Create brand awareness in your target markets.
* Develop regular readers who will consider your company the expert in your industry, and who will do business with you.
* Introduce new product information that will influence decision-makers (prospects and trade publications).
* Reduce cost of "top of mind" awareness compared to traditional marketing campaigns.
* Preview upcoming products or upgrades to existing products and services; build loyalty to brands in competitive markets.
* Entice readers to visit your web site to obtain further details and more information.
* Improve search engine rankings by routinely providing new and relevant content to your web site.
NM Marketing Communications can help you develop and maintain a cost-effective newsletter program that will help elevate your company's position within your target markets and industry.
- Speaking Engagements: Public Relations by Meeting the Public
Speaking Engagements - to tell your story in your own words to associations, trade groups and other business audiences.
Speaker programs are rapidly becoming a standard part of successful companies. The costs associated with making a presentation to an audience are minimal compared to other methods of media placement. In addition, it positions you or your representative as an expert who is readily available to an audience eager for knowledge and assistance.
Personal relationships have been and will be the foundation of business relationships. The ability to meet your target prospects face-to-face at an event in which you are formally presented as the expert is one of the most potent means of prospecting for new business. NM Marketing Communications can help you locate and arrange these valuable speaking opportunities.
If your company would like to receive the immediate and long-term benefits from a cost-effective Chicago public relations firm, call us at 847-657-6011.