All organizations experience good and bad times, and strategic, well-planned communication campaigns can further organizational goals or bring a company through a rough period.
When you contract with Heidelberg PR, you benefit from our expertise in determining which audiences take priority under varying circumstances and which communication tools best suit the situation at hand. There is no cookie-cutter solution to communication challenges, but fortunately our firm can tell you the best course of action and the methods required to address a given situation – from a celebration to a difficult announcement to an unforeseen crisis.
Case Study: Sun Coast Hospital Organizational Transition
In Q4, 2006, Sun Coast Hospital learned that its business partner of several years planned to abandon its relationship with Sun Coast in pursuit of a new market in another county.
Heidelberg PR assisted Sun Coast in the months leading up to the official termination of the relationship, communicating with both the internal staff audience and the external media audience.
Eventually, Sun Coast was forced to make some difficult decisions, and Heidelberg PR developed a communication plan and messaging to assist the CEO and his executive team in communicating with the hospital board and employees.
After several months, Sun Coast accepted a purchase offer from another health care organization, and at the same time filed for bankruptcy. Again, Heidelberg PR provided a full communication plan and complete messaging for multiple audiences to refer to when discussing these developments.
In addition, our firm worked in tandem with the new healthcare partner to field a series of media inquiries regarding the details of these announcements.