We assisted the Chase Home Finance Division with a Hispanic and general market PR campagin esigend to get the word out about its $500 Billion dollars in first time, single family home buyer loans.
Handled Hispanic and Multicultural public reations for the "Bright Smiles, Bright Futures" Inner City Oral Health Initiative from its two test cities Philadelphia, PA and Oakland , CA to its expansion in New York and Washington, DC and beyond.
Performed Media Relations and Special Events Marketing sponsorship activity for Fleet Bank just prior to its being taken over by Bank of America. Events included Hispanic Heritage Day at Yankee Stadium and Tropical Music Festival at South Street Seaport.
Hispanic PR agency of record on Ford's Minority Supplier/Minority Dealer Initiative. Created and managed a major press junket involving Hispanic publishers and editors from around the nation, publishers luncheon, meet and greet with Ford's top brass and a ride and drive with the latest product line of cars and trucks at the World HQ.
Managed all Hispanic market press outreach to major print and... More info
Handled Hispanic PR for Pepsi projects including the Pepsi Juan Luis Guerra & 440 National Concert tour, Pepsi's Queen for a Month Promotion with Chef Pepin and others. Helped Pepsi beat competition by three to one with over $2.1 million in ad equivalent editorial placements for time period.
