Business-to-Business Marketing
Pepsi Consumer and Trade Initiative Queen for a Month promotion where we featured Chef Pepin at various trade partner in-store promotional events.
We also planned and executed the Banco Popular purchase of the $70,000,000 in NY National Bank Assets garneringhits in all of the business trade press including American Banker, Ad Age, Promo Magazine, The NY Times and others..
Community Relations
Community and Public Relations for the Bright Smiles, Planned and executed the Bright Smiles, Bright Futures Inner-city oral health initiative launched in Philadelphia and Oakland, then later expanded to New York, Washington, DC and other US cities.
Anheuser Busch National Hispanic Scholarship Fund Golf Tournament Fundraiser at the White Plains Country Club.
Consumer Marketing
We are packaged goods specialists with experience handling projects for Kraft Foods at the Caribbean World Series, Perdue Farms at Calle Ocho, Special Events for Eastman Kodak, and the launch of the Microsoft Tax Software, among many others.
Corporate Communications
Sponsorship management for Mead johnson Nutritionals Nutrament brand at various special event venues including the Carribean Cultural Center in NY, the Calle ocho Festival in Miami and others.
Creative Services
Created two radio vignettes for Chase Home Finance's DreamMaker Initiative involving over $700,000,000 in first time home loans for Hispanics and other multicultural consumers.
Executive Outreach
In 2000 the agency was Hispanic market PR agency of record for Ford Motor Company's Minority Supplier/Minority Dealer Initiative.
Financial/Investor Relations
The firm was part of the team that launched the Vista Technologies miniamally invasive surgical technology. The company stock went up six points for the time period immediately following the outreach campaign.
Internet Communications
Currently PR agency of record for the Lista-Latina.com search and social networking site for Hispanic community in 32 cities in the US and Mexico.
Media Training
Taught Written PR Tools and Effective Media Interview Strategies Professional Development Courses for MBA's for the Denver Chapter of the National Society of Hispanic MBA's(NSHMBA Denver).
Multicultural Marketing
Provide an in depth value to Fortune 500 and other firms seeking to capitaliza and extend the reach of their products and services to US Hispanic and multicultural B to C and B to B markets.
Public Affairs
The firm handled the 17th District Congressional Campaign of Sony Zayas in 2000.
Social Education/Government Education
We also have handled Hispanic market media tour for the NJ Developmental Disabilities Council and the organization's spokespersons.
Sports/Event Marketing
FC Barcelona 2006 US tour was declared the most successful in the history of the sport in the US, with sell out stadium and to-capacity promotional event tour venues in New York, Los Angeles and Houston. The firm also has a track reconrd i professional Baseball and Boxing.
Video Production
VNR production for Ford Motor Company USHCC Empowerment Through Entrepreneurship Initiative.
|
