When it comes to online advertising, florists are subjected to the same burdens as any other small business. These burdens include: the annoyances of finding the right web designer, hoping the site gets indexed in search engines to get visitors and the hassle of pay-per-click campaigns. Adding to this burden is the unique to the floral industry problem of advertising rights for floral images.
Unless a florist has access to their own images, the only option is to use another company’s such as Telaflora or FTD. The cost of such a privilege is a steep monthly fee. However, thanks to the emergence of Floralshops.com, florists have a chance to save hundreds if not thousands of dollars on their advertising budget through an exclusive marketing opportunity that covers both online advertising and image rights.
For a one-time price of $299, a florist gets: inclusion in the Floralshops.com online directory, a website if they don’t already have one, a floral book and a floral image CD. And if a florist decides to continue the services, the annual fee, starting the following year is $149. Florists will also have the opportunity to purchase added pages to the floral book as new products and flower bouquets images come out.
Florists are free to advertise the more than 200 images provided through the floral book and CD, and like Teleflora and FTD, they only require a link to Floralshops.com on their website, but without the monthly costs. Florists also have access to the bonus floral images, floral arrangement ideas, post card, enclosure card and email marketing images offered by Floralshops.net.
In terms of how their online directory works, Cinda Wood gives additional insight by saying, "Our directory is set up like the Yellow Pages. Flower shops are listed, even if they have not advertised. Those shop listings will rotate with every refresh of the page." The only difference is FloralShops.com will screen non-florists who try to advertise.
Advertising florists will not fall into rotation; conversely their advertisement will remain at the top of the geographically related page on a first come first serve basis, and will remain at the top with their yearly paid ad. Through this system a florist to florist network can also be seen by fellow florists, without having to do any guesswork.
The traffic the advertisers receive cannot be bought because of Floralshops.com tested and proven marketing over the internet with cross directories of funeral homes, hospitals and Chamber of Commerce. The diverse and focused marketing translates into quality visitors for the advertiser.
For more information on FloralShops.com, please visit: www.FloralShops.com
