1999
NewBoy was born in Jun. 20, 1999 as wholesaler for stationery products in the Middle East market.
2000
NewBoy made its first international step exhibiting its stationery ranges for the first time in Paperworld 2000, the Leading International Trade Fair for Paper, Office Supplies and Stationery
2002
NewBoy establishes its Toys Characters Division to strategically position the company as a regional leader in characters merchandize. The division’s first introduction was Battle B-Daman.
2003
NewBoy launches Fulla. The 11.5 inch fashion doll has rapidly ascended to be the number 1 fashion doll in the Middle East. Fulla represents every girl’s dream and role model with her consideration to the culture and family values in addition to her glamorous look and style.
2004
NewBoy acquires the international TV, Merchandizing and Toys rights for Let’s & Go property -Japanese Property from Shopro.
Following 3 years in research and development, NewBoy introduces Fun To Learn, an Electronic Learning Aid toy brand with a target age group from 9 months to 12 years. The continuous development and introduction of new and effective learning technologies with Local language contents led the brand to a multi-fold growth.
2005
The company establishes SweeToon Division to strategically exploit the popularity of NewBoy’s portfolio of characters and brands by allying with reputable food and confectionery manufacturers to produce a wide range of high quality food products.
NewBoy launches the Licensing Division to expand intellectual property licensing and merchandizing of its private label brands and characters under license. Under this division, NewBoy becomes the licensing agent for 4Kids and DIC Entertainment.
2006
NewBoy introduces NewBoy R/C, a novelty radio control vehicle brand demonstrating the most stunt and supernatural new innovation in the R/C category.
The publication Division in NewBoy launches Fulla Magazine. The 48-page magazine is published in Arabic and is targeting young females up to twelve years of age.
2007
NewBoy introduces Baby Habibi, the most adoring baby doll for girls from 3 to 8 years old. A wide range of basic and functional baby doll in addition to specially designed doll accessories create complete and sweet world for the Baby Habibi brand.
The company also launches Arabian Friends, a trendy fashion dolls line. The four friends are targeting girls from 6 to 12 years and are idols for today’s modern and stylish Arab girls.
NewBoy’s first patent is registered for a new toy concept.
NewBoy concludes a new agreement with d-rights Inc. to co-produce a new TV animation in 52 episodes based on a totally new toy concept.
2008
NeWBoy launches Baby’s In2 Fun, an infant and preschool toy brand designed against the global leader within this category to reflect market and consumer’s values and interests.
NewBoy enters into a licensing agreement with a leading retailer of luxury watches and jewellery in the Middle East, to launch the first ever jewellery line of Fulla - a new diamond collection for young girls.
2009
NewBoy celebrates its 10-years anniversary and awards senior employees for their services and contributions.
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