Sherwood, OR, August 16, 2005 --(
PR.com)-- Call it a product of the culture, but even traditional business services are going commitment-free. With the launch of No Retainer Public Relations, businesses can issue professionally-written releases on a pay-per-use basis instead of paying a monthly retainer.
“The goal was to target small- and medium-sized businesses who don’t need PR services each and every month,” says founder Sarah Waffle. “There really is no reason for these companies to throw their money away on retainers when they can get the press they need when they need it.”
NRPR offers access to over 25,000 journalists at more than 17,000 media outlets and allows companies to release both to general publications and industry-specific distribution lists. Pricing begins at less than $1300 per release. For an additional fee, NRPR will create and host a media home page featuring company information, copies of press releases, and multimedia. Typical retainers for a small- to medium-sized company are $2000-$5000 per month or $24,000-$60,000 per year and often do not include a release fee.
“We are a small company and I used to spend a huge chunk of my budget on PR, but I only used it a few times a year,” says EnGenius Technologies’ DuraFon Brand Manager Doug Hayter. “We’re now getting professional releases that get attention when we need them and I can free up my budget for other advertising.”
No Retainer Public Relations and its sister company EK Marketing offer public relations and online market surveys, warranty and product registration, customer applications and communications, and e-training targeted for small and medium-sized businesses. For additional information, please visit www.noretainerpr.com, email waffle@noretainpr.com or call (503) 625-6016.
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