Denver, CO, January 22, 2014 --(PR.com
)-- With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show members of the Denver Metro Chamber how to grow and engage their Facebook fan base at a February 6 seminar at Ashford University, 1515 Arapahoe St, Tower 3, Suite 400 in Denver.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape. This training session gives you the opportunity to supercharge your Facebook marketing.
Finally, Sallie will touch on what you can and should measure in your social media initiatives. Attendees will be invited to set a benchmark of their current social media with Customer Insight Group’s Social Media Report Card.
About Customer Insight Group, Inc.
Customer Insight Group is a leading strategic marketing firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media strategy and execution and innovative customer loyalty programs.