(n+1) designstudio Partners with Women’s Tennis Association to Provide Graphics for Tournament Broadcasts
Durham, NC, March 01, 2014 --(PR.com
)-- (n+1) designstudio, a creative services firm providing motion graphic design and conceptual branding solutions for the sports and entertainment industries, has announced that it has partnered with the Women’s Tennis Association (WTA) to create the opening sequence for its tournament broadcasts worldwide. The sequence will debut at the WTA’s first Premier Mandatory event of the season at the BNP Paribas Open in Indian Wells, Calif. on Wednesday, March 5.
WTA enlisted the help of (n+1) designstudio to create a strong broadcast opening that expresses its universal presence of its athletes and global brand awareness. The opening can be viewed here: vimeo.com/nplus1design/wta
(n+1) designstudio, a division of SMT, crafted the opening sequence beginning with a shot of a tennis ball that then zooms in on the ball to reveal a conceptual world on the ball’s surface. Viewers are transported from location to location across the globe, including Paris and Rome, which are some of the major locations of the WTA’s tournaments this year. The sequence ends with a virtual trip through Singapore, the location of this year’s WTA Tour Championships tournament, before zooming out to reveal the tennis ball again. In addition to highlighting various locations around the world, (n+1) designstudio incorporated footage of the top players projected on-location.
SMT subsidiary IDS (Information and Display Systems) has been a key contributor to the WTA for more than 25 years, with services including the WTA 3-D/HD graphic design, detailed match statistics, TV graphic production and commentators’ statistic screen.
“This opening has been under discussion and review for a year, and we could not be more pleased with (n+1) designstudio’s work,” said John Learing, vice president of broadcasts at WTA. “Viewers are in for a treat as they virtually travel through the various locations of our tournaments at the top of our broadcasts. We are happy to partner with (n+1) designstudio and look forward to working with the team in the future.”
“Being able to help brand the WTA with our opening sequence is an honor,” said Bob English, senior creative director of (n+1) designstudio. “The conceptual world we created is unique and meant to spotlight the vast number of countries that the WTA will travel to this year during its tournaments, as well as the players who hail from the diverse locations.”
New Media Content:
Watch (n+1)designstudio’s promotional reel at http://nplus1design.com/work/showreel-2013.
(n+1)designstudio, the experts in brand design and motion graphic packages for broadcast, webcast and live events, creates designs with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. A subsidiary of SMT (SportsMEDIA Technology), (n+1)designstudio provides national and international sports and entertainment brands with creative development, analysis and strategy, brand specialization, motion graphic design, 2D and 3D animation, real-time graphic insert packages, virtual insert graphics, interface design, virtual set design and animation, video wall display, video editing, and music and sound direction. (n+1)’s deep-rooted history in sports and its strategic relationship with its parent company, SMT, allows (n+1) to provide its clients with innovative creative solutions that have dynamic implementations for live productions. For more information, visit http://www.nplus1design.com.
The WTA is the global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for a record $118 million in prize money at the WTA’s 54 events and four Grand Slams in 33 countries. Close to 5.4 million people attended women’s tennis events in 2013 with millions more watching on television and digital channels around the world. The 2014 WTA competitive season concludes with the WTA Championships in Singapore, October 17-26, 2014 and the Garanti Koza Tournament of Champions in Sofia, Bulgaria, October 28-November 2, 2014. Further information on the WTA can be found at www.wtatennis.com; facebook.com/WTA and twitter.com/WTA.