Innovation Direct™ Spearheads Marketing Initiative for Ionizer Invention

South Miami, FL, March 21, 2014 --(PR.com)-- An innovative new product designed to serve as a valuable energy saving device in a home, the Ionizer, has been developed by Ion Baleanu of Middleboro, Massachusetts. The invention's unique design enables it to effectively keep any area it is installed in free of foul odors while also conserving energy.

The Ionizer’s proprietary features enable it to save its users considerable money in energy costs by only activating when necessary. Additionally, the Ionizer will be easy to install due to its design. Furthermore, the Ionizer can be implemented in a wide variety of residential and commercial settings, as well as in vehicles such as tour buses. The Ionizer will also be instrumental in helping to prevent mold and mildew build-up stemming from extended showers. The product will also be competitively priced, adding to its appeal.

The inventor of the Ionizer now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the household products industry are currently being targeted as candidates to eventually commercialize the Ionizer on a worldwide basis.

In September 2013, Mr. Baleanu contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Ionizer to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Ionizer and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.