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Two Cutting Edge Companies Announced as Winners of the 2014 SIIA NextGen Awards for Social & Collaboration

LiveHive and realSociable Recognized for Innovation and Game-Changing Social & Collaboration Solutions

Washington, DC, April 30, 2014 --(PR.com)-- The Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, today announced that two cutting edge companies in the social & collaboration industries have been recognized with 2014 NextGen Awards.

SIIA’s NextGen program provides exposure to early-stage companies delivering game-changing solutions. The program aims to bring awareness to 6 verticals: Mobile, Social, Big Data, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NexGen winner of the category.

The 2014 NextGen Award Winners for Social & Collaboration are:

· Overall Winner & Most Innovative: LiveHive
LiveHive is a cloud-based sales acceleration solution used by medium-to-large businesses to equip sales professionals with the information and tools they need to sell to the self-informing customer. LiveHive allows users to track prospect engagement with sales materials by providing real-time, visual insights into who accessed which information when and from where.

· Most Disruptive: realSociable
realSociable's Perpetual Prospecting technology identifies actionable intention signals in your customer's social footprint and discovers the information that really matters: common connections, prospects or colleagues connected, important news, and competitive intelligence. Perpetual Prospecting with realSociable is a launch pad to power qualifying, accurate prioritizing and driving new deals, client retention, up-sells and advancing leads.

“Much of the discussion about market disruption has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention,” said Rhianna Collier, Vice President of the Software Division at SIIA. “NextGen companies–chosen by a Selection Committee comprised of M&A, VC and advisory executives–are young businesses that offer cutting-edge software and services.”

NextGen winners in mobile were announced earlier this year. NextGen winners in big data, security, healthcare and financial services will be announced on a progressive basis throughout 2014.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit http://www.siia.net/software.
Contact Information
SIIA
Allison Bostrom
202-789-4466
Contact
www.siia.net

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