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Free Mobile Playbook Includes Latest Research to Take Control of Enterprise Mobile Strategy

EndUserExperience2Day Compiles and Distributes New Report Featuring Compelling Industry and User-based Findings to Guide Considerations for Workforce Mobility Strategies.

Boston, MA, May 01, 2014 --(PR.com)-- EndUserExperience2Day (EUE2Day) released The Mobile Playbook. This free educational resource encapsulates the best real-world mobile trends, insights and use cases that enterprises need to strategize, plan and optimize their workforce mobility, mobile application development, and mobile application performance management (mAPM) initiatives. The report underscores the explosive growth of mobile device and cloud adoption in the enterprise, the key mobility priorities for CEOs, and the value of metrics to drive mobile strategies.

Download The Mobile Playbook at http://www.aternity.com/the-mobile-playbook12.

The Mobile Playbook offers several key findings that enterprises will find useful as they devise and evolve their workforce mobility strategies. Five notable insights include:

- Mobile-connected tablets increased 2.2 fold to 92 million and generated 2.6 times more traffic than the average smartphone
- 40 percent of employees rely on mobile devices to do their work every day during the work week
- 35 percent of CEOs play a role in mobility strategy development
- 85 percent of C-level executives lack formal metrics to enable their company to measure the effectiveness of mobility initiatives
- Cloud apps will account for 90 percent of mobile data traffic by 2018

According to Gartner, 80 percent of organizations intend to use cloud services in some form within 12 months, including 55 percent of organizations currently doing nothing. Within The Mobile Playbook, EUE2Day suggests that even if an organization lacks an enterprise cloud project, businesses should devise an inclusive cloud strategy to stay ahead of workforce mobility challenges. This and other valuable recommendations can be accessed at http://www.aternity.com/the-mobile-playbook12.

About EndUserExperience2Day
EndUserExperience2Day (EUE2Day) is an award-winning site dedicated to providing readers with fresh and relevant content about End User Experience Management and Monitoring. The site also publishes a daily newsletter providing subscribers with the latest trending stories on Enterprise Mobility, Big Data, Desktop Virtualization, Cloud Computing and more. View the latest End User Experience Management and Application Performance Management news and opinions at www.enduserexperience.info. EUE2Day is sponsored by Aternity Inc., the industry’s leader in providing End User Experience Management (EUEM) for any application on physical, virtual and mobile devices. Learn more about Aternity at www.aternity.com.
Contact Information
Aternity
Michelle Baum
303-284-8440
Contact
www.aternity.com/

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