Atlanta, GA, June 06, 2014 --(PR.com
)-- Scout, an independent, integrated marketing agency providing award-winning advertising, design and newly-expanded digital services, adds to its list of honors with the recent designation as one of Atlanta’s 101 Best and Brightest Companies to Work For. The National Association For Business Resources (NABR) program identifies and honors organizations that display a commitment to excellence in human resources and employee enrichment.
“Being recognized as a Best and Brightest Company to Work For is a tremendous honor,” said Bob Costanza, executive creative director and co-founder. “Our philosophy is to Be Brave, and by instilling this throughout our work and our culture, Scout cultivates an atmosphere that not only results in extraordinary work for our clients, but also drives motivation among our team.”
The Best and Brightest Companies to Work For™ competition, now in its fourth year in Atlanta, selects winners using an independent research firm, and based on key measures in various categories, including compensation, benefits and employee solutions; employee enrichment, employee education and development; employee achievement and recognition; communication and shared vision; diversity and inclusion; and work-life balance. Winning companies will be honored at an exclusive event on June 17, 2014.
“Hiring top talent is only the first step in creating a workplace environment that is among the very best,” continued Constanza. “To be the very best, we not only say we encourage innovation, we have institutionalized an innovation laboratory into the Scout culture, The Golden Lab.”
The Golden Lab fosters ongoing creativity through a holistic program of immersion and ideation at all levels. Among the components of the Golden Lab is the adoption of a 70/20/10 rule for time allocation: 70 percent on client business; 20 percent on tasks that improve the ability to manage client business successfully; and a full 10 percent devoted to thinking new thoughts, ideas and concepts. Scout staff members join Golden Lab teams, or “Circles” that support each other in brainstorming, concept development and other creative endeavors.
Scout’s Atlanta office was established in 1999 and the company currently employs 70 people. Its experienced team has produced creative, effective and award-winning work for Farm Rich, Seapak, Delta Community Credit Union, and Invista brands Antron and Stainmaster. The agency’s healthcare expertise was recently recognized by Medical Marketing & Media as one of the “Top 100 Advertising Agencies” in the pharmaceutical industry.
Founded in 1999, Scout is an independent, integrated marketing agency with two divisions: consumer/B2B and healthcare. With offices in Atlanta, San Diego, and Chicago, Scout’s suite of services includes brand architecture, strategic planning, market research, media planning and buying, advertising creative and content development, and more. The Scout team is comprised of seasoned marketing professionals from some of the biggest agencies in the business; from Young & Rubicam to FCB/NY; Grey Global to McCann Erickson Healthcare Worldwide. Scout is a member of The Network One, a global network of more than 750 agencies worldwide. Learn more at http://findscout.com.