Cold Spring, KY, August 01, 2014 --(PR.com
)-- Sarah Faulkner, Principal, announces the launch of Faulkner Strategic Consulting, LLC. Faulkner Strategic Consulting will provide insight-driven innovation and brand building services for consumer goods and services companies.
Ms. Faulkner has 14 years of experience with The Procter and Gamble Company across consumer insights, market research, innovation and brand strategy. For the past 6 years, Ms. Faulkner worked in multiple corporate innovation groups, including most recently, the joint venture of P&G and Whirlpool and the just announced launch of the new to the world Swash laundry-refreshing device.
Faulkner Strategic Consulting offers expertise in consumer insights to identify and assess new market opportunities and develop new products and services. “Everyone wants to be customer-focused, but the challenge is how to gather and integrate consumer and market insights in a way that helps inspire meaningful future innovation,” says Faulkner, “Faulkner Strategic Consulting will help clients leverage data from multiple sources—consumer, market and culture—and translate that into compelling insights to drive future business growth.”
Faulkner Strategic Consulting is part of a larger movement in the growth of independent consulting , with about 45% of all consultants reported to be independents, according to an article published by the University at Buffalo’s School of Management. Consulting in the area of Market Research in particular is a growing field, with projected growth of 32% from 2012 to 2022, much faster than the average for all occupations, according to the Bureau of Labor Statistics’ Occupational Outlook Handbook (2014-15 Edition, U.S. Department of Labor, Market Research Analysts).