Shirley Fine Lee

Lewisville, TX, December 07, 2007 --(PR.com)-- Salespeople who are looking for a meaningful gift to give clients during the sales cycle or when shopping for a holiday season “thank you” may want to consider something different from the usual company logo item. Many business gifts are appreciated; however items such as candy, cookies, and other types of food baskets are quickly gone. If the purpose of the gift is a quick “thank you”, then this may be enough. However, business books not only provide a thank you but they can be a message of the salesperson's willingness to help grow the client’s business as well.

The best gifts will make the receiver’s job easier or improve how they work. If the purpose is to do more than say thanks, a business book makes sense. One that helps them in their everyday work, such as managing meetings will be appreciated for months to come. Look for a business book that meets a practical need in the client's everyday work world, then add a personal note either in the book or on the back of a business card inserted into the book. A book like “R.A!R.A! A Meeting Wizard’s Approach” (available on Amazon.com, search for ISBN 1-4196-5367-9) by Shirley Fine Lee is one that will be appreciated by the receiving client.

Remember although many company logo items and food baskets are nice, a client can get too many during the holidays or from competitors during the sales cycle. Standing out by giving helpful business books are always welcome by a receiver who wants to increase knowledge and skills. When saying thanks with a book of improvement, the salesperson is also saying “remember me because I want to help your business.” This additional message of business aid is often received with extra gratitude.

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