Digital Factory Builds Stellar Marketing and Sales Team to Help Monetize Geo-Fenced Experiences
Chicago, IL, February 17, 2016 --(PR.com
)-- Marketing veteran Jim Marcus and retail expert Terrand Smith add to Digital Factory's growing mobile tech company.
Digital Factory, a mobile technology company that designs geo-fenced experiences, added two executives with nearly 40 years of collective experience creating ad campaigns and developing and managing retail brands at major outlets like McDonalds, Sears, and CVS.
Terrand Smith will be joining as Digital Factory’s Executive Vice President of Business Optimization, while Jim Marcus has accepted the role of Director of Creative Services and Digital Content.
"Digital-age recruiting can be difficult, when you're a high growth mobile technology company,” says Digital Factory founder, Lawrence Griffith, who pioneered software in partnership with Nokia to help develop Near Field Communications (NFC) in the United States. “It's extremely important to find the right match of experience, personality, and dedication in a candidate. That is why I am excited to welcome Jim Marcus and Terrand Smith to the Digital Factory family. They get it. They understand why Digital Factory's micro-fencing technology is a game changer and their enthusiasm is evident in the hard work and passion that they have already brought to the table."
Marcus, an award-winning musician, activist and typographer is known for working in a leadership capacity on the grassroots anti-tobacco campaign, Truth, and Ogilvy’s Real Beauty campaign for Dove. Both promotions were voted in Ad Age’s "Top 15 brands of the 21st Century." He also worked as group creative director on McDonald’s ad campaigns for Tribal DBB.
"I'm fascinated about using location to engage people. I always have been," says Marcus. “I think that what Lawrence is doing integrates perfectly with what I've been working on and I really wanted to invest and find the points of opportunity and overlap in this business space--something that I could contribute to creatively in a substantial way."
In the past 10 years Smith has managed a variety of categories and executed a number of private label programs at retailers like Sears, 7-Eleven, and CVS. As a former category manager at CVS, she managed a P&L for a $150 million business, consisting of over 600 SKUs in 6,200 stores. At 7-Eleven, Smith improved a $200 million category by 10%.
In 2013, Smith left corporate America and launched SpaceHQ, an online platform that helps businesses move, design and set up their office. The former SpaceHQ COO and co-founder was responsible for developing and implementing marketing strategies, back-end business operations, finance, and strategic partnerships.
"Lawrence provided an abundance of advice to my co-founder and me when we were writing our business plan and developing a financial model for SpaceHQ," says Smith. "I'm happy to team up with him again and add to this exceptional lineup of marketing standouts."
Marcus and Smith will round off an ensemble that includes EVP’s Michael Baer (formerly of Starcom) and Paul Kuzma (formerly Leo Burnett), and Digital Factory founder Lawrence Griffith (formerly Proctor & Gamble), who developed the country’s first mobile scannable coupon for grocery markets and convenience stores.
For more information on Digital Factory, please visit www.dgtl-factory.com, email at MTalbert@dgtl-factory.com or call 312-722-3075.
Digital Factory, Inc. is a Chicago, IL-based mobile technology company that has developed a mobile platform for content delivery based on patent-pending geolocation technology. We integrate our patent-pending, geolocation software into brands’ mobile apps to increase consumer engagement, conversion and loyalty for brands and companies. Digital Factory’s relevant, location-specific mobile content drives increased usage and utility for mobile apps. Digital Factory founder, Lawrence Griffith, was one of the first people in the United States to pioneer software in partnership with Nokia to develop Near Field Communications (NFC).
Marcia A. Talbert, VP Integrated Marketing, Digital Factory: 312-722-3075, Mtalbert@dgtl-factory.com; 2 N LaSalle Street Suite 1400; Chicago, IL 60614